Brand Strategy Design — Translating Positioning into Visual Identity
Positioning must come before design, or you'll end up with beautiful confusion.
Yuki Larsen
Trust built before launch day converts; weak positioning built on celebrity alone erodes fast.
Positioning must come before design, or you'll end up with beautiful confusion.
A Minimum Viable Brand prevents costly inconsistency later.
The right tool depends on your team structure, not which demo looked shiniest.
Four invisible chokepoints halt creative work before design even starts.