Strategic Branding for B2B Startups Entering New Markets
Buyers form opinions before sales calls, so brand strategy must come first.
Soren Okafor
Staff Writer
Soren Okafor is a staff writer at Startup Design Weekly covering brand strategy. Based in Nairobi, Soren has written for Startup Design Weekly since 2015.
1 story · Nairobi
Buyers form opinions before sales calls, so brand strategy must come first.